It looks like a fish. With sparkling red eyes. The sides shine silver. Just like a real fish. The top is darker, like a real fish.  It shakes, or swims. Like a real fish. Some even float like a fish that's been struck. Like a real fish.

    All this adds up to something that looks, acts, and makes predator fish think, "It's a real fish!" And they do. Time and time again. One strike after another. One cooler full after another.

    So why use a Mirrolure. Because they catch. That's why!